Social media is for luxury brands too

Last week we did an exhaustive social media marketing presentation for a group which sells high-end consumer products in Oman. They sat through the presentation and the first thing they said was ‘we are not a mass product’ to have a presence on social media channels like Facebook, Twitter and Instagram. I was quite baffled to hear their reply even though they spend quite a bit on print advertising.

Here is why high-end brands should embrace social media:

- Social media is now a priority for luxury brand marketing.

– High-end brands are turning to Facebook, Twitter, Instagram to engage with loyal followers, reach new customers and launch marketing campaigns.

– With the vast number of their customers flocking to social media, the luxury brands are forced to be on social media.

– Activity on social media leads people to buy a product, sign up for emails, request a catalogue, and the like.

– Digital is beginning to touch the majority of high-end considered purchases.

– The customer is spending a lot of time on social media.

Like it or not, digital marketing is a crucial element which cannot be ignored in this social media savvy world.

Indian theme buffet at Best Western Premier Muscat

The Atrium – Best Western Premier’s all-day restaurant in Al Khuwair – kicked-off the Indian theme nights on September 18, and I was among a few bloggers invited to the event.

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Every Thursday, desi delicacies will be served at The Atrium from 6.30pm till 10.30pm. The buffet menu includes salads, appetizers, chat station, vegetarian and non-vegetarian main courses, bread and desserts. The buffet is priced at RO 8.900 nett per person and includes unlimited water and Coca Cola. Kids below 5 years eat for free, and those between 6 and 11 years are charged 50 percent of the buffet cost.

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We were treated to some exotic flavours of India by an expert team of chefs who whipped up tangy pani puri, yummy vada pav, succulent chicken tikka and other delectable desserts.

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The food tasted great and some of my fellow Omani blogger friends were seen enjoying and complimenting the way authentic Indian food was cooked and served.

The Atrium has sophisticated and chic decor with bright colours for company.

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Every dish was cooked and deliciously marinated to perfection. The chicken tikka and fish Amtrisari were juicy and tasted delightfully different. The vegetarian dishes and desserts were equally impressive.

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Overall, I should confess it was a fulfilling gastronomic experience from start to finish.

The restaurant has a special offer in place. For every three diners opting for the buffet, a fourth gets a complimentary buffet meal that could be great for groups making a booking for special occasions.

The buffet offers an unforgettable gastronomic experience where the focus is as much on flavours as on quality. Good Indian food at affordable prices. For reservations, call The Atrium restaurant at 2203 3333.

Cyclone Nanauk weakens, may not reach Oman as a storm

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(Photo source: Cyclocane.com)

June 13, 2014: Here is an exclusive update for readers of my blog from Mr. Vinson, the acclaimed weather reporter in India.

Latest update shows Cyclone Nanauk has started weakening already. It may not reach Oman as a storm anymore. It may even change track northward of Masirah Island, forfeit its cyclone status, and wash ashore as a much weaker low-pressure area over northern coast of the Sultanate. But sea condition would be rough with gusts of high winds for today and tomorrow.

So we are looking at a situation where we can safely write off any major hazard from a powerful cyclone hitting Oman this weekend. Some rains are bound to occur over Oman, but not the heavier kind we normally associate with a cyclone.

Remnant of weakening cyclone may crawl back to India’s west coast and trigger rain over Mumbai-Gujarat.

Cyclone Nanauk to make landfall in Oman on June 15

 photo c_zpsc65e6baf.png(Image cource: Cyclocane.com)

Updated at 11.30 am Oman time, June 12

Here is an exclusive update for readers of my blog from Mr. Vinson, the acclaimed weather reporter in India.

Cyclone Nanauk will rustle up to a peak intensity of 80 knots (148 km/hr) that makes it a Category-1 cyclone (first on the five-step category of storms in terms of intensity with Category-5 being the strongest).

Nanauk will weaken as it approaches the Oman coast, likely just to the south of Masirah Island on June 14, Saturday June 15, Sunday.

Approximate timing of landfall would be 8.30 am to 9 am on Saturday Sunday. Kindly bear in mind that the outer rain bands and winds associated with the storm may start lashing the coast from tomorrow itself. It could raise the spectre of flooding in parts of the Sultanate.

Cyclonic storm Nanauk to hit Oman this weekend

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(Photo source: Cyclocane.com)

A deep depression over the Arabian Sea intensified into cyclonic storm “Nanauk” that lay about 660km southwest of Mumbai early today morning and was heading for the Oman coast.

As reported in Oman today

Crossing of the tropical storm will be between Ras Al Hadd and Ras Madraka on June 15.

The direct impact of the storm is expected to be from June 14 till June 16. Heavy rains, gushing winds and high waves are expected in North and South Sharqiyah, Al Wusta and Muscat regions. Rest of the Sultanate is expected to witness indirect impact of the storm.

In preparation, water from Wadi Dayqah Dam in Quriyat was discharged today.

As reported in India today

India Met Department declared initiation of tropical cyclone ‘Nanauk’ in the east-central Arabian Sea today afternoon.

‘Nanauk’ is a name contributed by Myanmar as per the regional cyclone naming protocol.

The calibrated intensification of yesterday’s well-marked ‘low’ into a depression, deep depression and a tropical cyclone has helped the northward progression of the monsoon along the west coast.

‘Nanauk’ is currently located 670 km west-southwest of Mumbai and 590 km south-southwest of Veraval in Gujarat.

It is expected to intensify another round into a severe cyclonic storm, the Met said. According to global model predictions, the cyclone will later weaken as it nears landfall over Oman coast.

The cyclone is predicted to move very slowly towards west-northwest from its current position and the landfall is expected by the weekend only.