Kishor Cariappa

Everyday is a journey

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Digital advertising landscape is evolving

April edition of ‘Business Today’ had published my column on digital marketing and advertising in Oman.

Reaching out to the millennial consumers through digital marketing is growing at an incredible pace across the globe. In fact marketers at top companies and brands in Oman are increasingly opting to use social network as a marketing tool as they witness the digital marketing landscape continuing to grow at a rapid pace. It makes perfect sense to tap the large percentage of the forever ‘online’ consumer.

Here is the link for entire article:

Restaurant review: Curry House

On a weekend, we decided to check out Curry House, the new restaurant located in CBD, behind Bank Muscat. The décor was bright and nice.

We ordered Chicken shorba, Chicken tikka, Aloo chat and Chicken dum biryani.

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Restaurant review: The Yellow Chilli

First we had Chili’s, now we have The Yellow Chilli. The food scene in Muscat is getting hotter.

Yes, Oman now has one of master chef Sanjeev Kapoor’s casual dining restaurant chain. Sanjeev Kapoor’s chain of restaurants’ is across GCC, so Oman foodies get to indulge in The Yellow Chilli.

Located at Al Mouj Muscat (The Wave Muscat), the restaurant was officially inaugurated last week. Within the next few months, the second Yellow Chilli restaurant in Oman is said to be opening at the Panorama Mall in Ghubrah.

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Restaurant review: Qureshi

On a sultry May evening, we landed up for dinner at Qureshi, the Indian restaurant at Hormuz Grand hotel. I have been hearing good reviews about the tastefully cooked desi food by the renowned family of chefs.

The fine dining restaurant is tastefully done in terms of interiors and decor.

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Unsung heroes

Blue-collar Indian workers are among first devotees to throng temples in Muscat during festivals spread across the year. Today was no different for Maha Shivaratri. I saw hundreds of them walking from Muttrah Fish Roundabout to Shiva Temple and back. A distance of 12 kilometers both ways.

At Muttrah Fish Roundabout, they get into shared taxis and travel to Ruwi before heading into their respective labour camps. I am sure most of them may have taken a day off. They offer prayers with much devotion. Everyone enters the temple with a carry bag comprising of coconut, incense sticks and camphor. The same euphoria is seen in Krishna Temple too.

They land up in Oman by taking loans to pay job agents hefty sums and settle for a salary that is just enough to keep their families back in India alive. Despite the tide against them, they keep a smile on their faces. They are the unsung heroes for me!