Normally, what does a promising singer’s entourage comprise of? Musicians, managers, publicists, family, etc? Yeah, yeah, you guessed it right. But, for, Atif Aslam, the upcoming singer from Pakistan, there is one more addition to the list – a photographer to keep his official website updated with his latest shows.

Gone are the days an artiste would rely on his pure talents to speak for himself. Now, all it matters is how you market the product and packaging. Normally, artistes from the sub-continent are very slow in embracing technology to promote themselves. But, Atif Aslam proves otherwise. May his tribe increase.
Atif belted out popular romantic numbers during a show held as part of the Muscat Festival celebrations at the Al Bahja Beach, Seeb, on Friday.