Jet Airways unveiled new corporate identity a couple of weeks back with the ‘We’ve changed’ campaign.
Kingfisher Airlines reciprocated the creative with “We made them change” tagline.
Go Air didn’t keep quiet either. They had the final say with “We’ve not changed. We are still the smartest way to fly” campaign.
How neat. For starters, Jet Airways has a market share of 31%, while Kingfisher Airlines and Go Air have 10% and 5% respectively.
(Pics received as email forward)