“We have invested significantly in our operations previously, as well as in recent years, with a view to making Oman Air not only a regional player, but an international one. Our new corporate identity project has aided the carrier’s transformation into a world-class airline,” Oman Air CEO Ziad bin Karim Al Haremi said.Oman Air reinforced its ambition to become a global player last month when it assumed a new corporate identity, changing its livery and logo. (read full article)
Duh, duh…Oman Air website (above) sports the same old look…no scent of re-branding whatsoever. And, yeah, local opinions can be manipulated, but what about global audience. What signals are they sending? Your guess is as good as mine.