If you have noticed, Omantel spends a fortune on its outdoor and print advertising campaigns. Dumb hoardings with stupid lines have become their hallmark. People at helm have the knack of netting PYTs (pretty young things) as models for their campaigns. They keep an eye on local magazines to shortlist models. A majority of these PYTs are expats too.

And, how much do you think these models are getting paid for their efforts? Don’t fall off the chair. RO25 plus lunch a day! This is pittance considering the prevailing international standards. High time a professional modeling agency sets up shop in Muscat.