Earlier
Now
Oman Wastewater Services Company has rebranded itself as Haya. The new public face of OWSC was unveiled at the 2008 general staff meeting held at the Muscat Crowne Plaza, yesterday.
The brand and logo was unveiled in the presence of Sultan bin Hamdoun Al Harthi, chairman, board of directors and Omar bin Khalfan Al Wahaibi¸CEO, OWSC.
Omar bin Khalfan Al Wahaibi said: “We are celebrating the launching of our new logo, our new brand which means life. Our new brand name is the verb tense of the living action. It resembles the life we bring back to the community through recycling wastewater to help in the birth of a new botanical environment. The end product of our new name is a green community.” (more)
When the ad campaign was launched, I assumed “Haya” to be another mineral water brand. From its earlier form, Oman Wastewater Services Company has drastically changed its identity, and I hope it will reflect in their services too. Like always it happens in Oman, their website has no clue of what is happening; no re-branding yet. Before I forget, our great airline, Oman Air, hasn’t still managed to get re-branding done across its fleet even after some many months. Some planes still sport the old look. Less said the better in some cases.