It was great listening to ad gurus and stalwarts at the ‘Adventure’ marketing and advertising seminar at Barr Al Jissah today.
This one I loved.
5 questions every brand must answer:
1. What is the oblivious truth your brand should own?
2. Therefore, what business are you really in?
3. At whom is the brand aimed?
4. If the brand were a person? Three key adjectives.
5. Branding idea the consumer will want to champion
Some phrases I liked during the course of seminar:
1. Consumer is the world’s most powerful brand.
2. Brands are made in consumers’ hearts, not factories.
3. There is a child in every person’s heart.
4. Ideas grow brands, not media.
5. Consumers are world’s strongest medium.
6. Technology has changed, building brands hasn’t.
7. Brand = goodwill.
8. Living the brand – enjoy the experience.
9. Prosumers – opinion leaders.
10. Brand are not objects, but people.
11. All effective communication comes from collective dreams.
We need more of these events, I swear. Bored with songs and dance stuff.
KC,
I am so jealous you got to attend this! The quotes were just awesome. Do share more from the event when you get time!
These events are rare, and I wouldn't miss one. Will try to do a detailed post soon. Thanks for dropping by.