According to a report:

In a bid to increase awareness and acquaint the Indian travel trade with Oman’s tourism products and offerings, Oman Tourism plans to conduct a four-city road show in February 2012. The road shows will be held in Mumbai on February 3, Bengaluru on February 6, Chennai on February 7 and in Delhi on February 8. This year will see a two-fold increase in the number of participants, with a total of twelve tourism suppliers attending the road shows as compared to last year’s six. Lubaina Sheerazi, India Representative – Ministry of Tourism, Sultanate of Oman said, “We see India as one of the most promising markets for tourism. These road shows are being conducted in order to educate the Indian travel trade on the potential of Oman as an ideal destination for clients looking for luxurious short-haul vacations. This year, we have more participants in the road show as compared to last year, which will surely bring out the best of Oman to the Indian travel trade and we will also give the travel trade an opportunity to interact with the delegates.”

According to Sheerazi, Oman Tourism would be promoting Muscat, Nizwa, Sur/Ras Al Jinz and Wahiba Sands in India. Additionally, Oman Tourism is planning to continue its offline training programmes in the four metros and is also considering taking the programmes to other Indian cities. Participation in events organised by association like TAFI and TAAI are also on the agenda. Apart from the road shows and training programmes, Oman Tourism will also organise familiarisation trips for the travel trade and the travel and mainstream media. Sheerazi added, “We will continue to create awareness through advertorials in both mainstream and trade publications. The metros will continue to be our focus markets but we will also explore a few of the feeder markets that have been performing well on the outbound front.”

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